OWC make very few high-quality luxury time pieces that we offer directly to our clients with NO retailer/dealer margin. We started as a B2C as we remain.
OWC is driven by the Bauhaus and Obsession: our mantra is: "Less is More." Our products are competent, clean, fit for purpose, overly engineered, and inspired by divine order. CAD and CNC execution is juxtaposed with hand assembly and human testing.
OWC focus on engineering rather than fashion, quality above price and traditional values over marketing. We are quite bad at marketing: instead, we "Build it Better" and they will come.
OWC watches evolve in response to engineering and technological developments. We focus on quality while many build down to a price. "The quality will remain long after the price is forgotten" (Henry Royce).
OWC do not use generic "off-the-shelf" parts, rather, our components are individually designed and made, (movements are a speciality we have yet to master). We source globally based on quality and value: from Europe, from Asian, wherever there is a good fit. Each part, and each watch is individually inspected, assembled, tested, and timed in small numbers locally, and in Switzerland.
Hence our parts can cost more than others sell their complete watches. We do not discount or compromise.
OWC is not limited nor restrained by illogical or emotional attachments to local, state, or national borders. OWC time pieces are - "Montres sans Frontières" (Watches without Borders).
Our range of luxury precision equipment, more than exceeds the specifications of others costing far more. We marry inspiration with contemporary specifications. We interpret, refine, and evolve.
As always, our watches and components are constantly being revised, refreshed and re-engineered as we adopt new ideas new designs and new techniques – if required.
OWC was born out of passion, frustration, and the obsessive compulsion of one man - Daniel Fock -
who is now following his dream and the legacy of his overgrootvader, (great grandfather),
Willem Hugo Fock who studied at the Ecole d'Horlogie in Neuchâtel in the early part of the 20th Century.
Daniel, son of Dutch immigrants, grew up in the USA, Singapore & finally in Australia. He has a Master's Degree and has worked in Hong Kong, London, New York, and Sydney. He has held various roles: CFO, Treasurer in local and international banks, multinationals, funds management, stock broking, futures, and manufacturing to name a few.
He has now planted his Dutch roots in regional Australia, and has started a family not of Orange Men, but Orange Women with 3 daughters and 2 miniature poodles. Life is a little slower and simpler.
It is a marriage of global experience tempered or sometimes lead by his obsessive-compulsive nature to make what he likes to call; bespoke small production runs of time pieces. Dan is the Time Lord of Orange. (Apologies to Doctor Who - BBC).
OWC is a small team of enthusiastic introverted eccentrics working to bring the passion, precision, spirit, and execution of modern watchmaking to the world.
Daniel is lucky as he has both ASD and OCD, and while not the life of the party, lacking spontaneity, he makes excellent luxury watches.